Possible breakfast TV show announced? (6)

I believe the answer is:

cereal

I'm a little stuck... Click here to teach me more about this clue!

'possible breakfast' is the definition.
'cereal' can be an answer for 'breakfast' (I've seen this before). I am not certain of the 'possible' bit.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for cereal that I've seen before include "Edible grain for breakfast" , "Eg, 5 Ac" , "Rye, for example" , "Grain used for food" , "Eg, wheat, rye, corn" .)

I've seen this clue in The Telegraph.

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