Crossword Genius

PR hoopla (4)

Ross

I believe the answer is:

hype

(Other definitions for hype that I've seen before include "Intensive promotion or excitement" , "Extravagant promotion of a person or product" , "Blatant or sensational promotion" , "Sensational publicity" , "Intensive publicity" .)

I've seen this clue in the King Feature Syndicate.
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