Crossword Genius

Praise insincerely (7)

Ross

I believe the answer is:

flatter

'praise insincerely' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for flatter that I've seen before include "Over-praise" , "Please with undue praise" , "Less uneven, soft-soap" , "Less uneven; cause (someone) to feel honoured" , "flannel" .)

I've seen this clue in The Mirror, The Times, The Irish Times, the Evening Standard and The Guardian.
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