Premium, as the adverts showcasing The Times for one (8)
I believe the answer is:
masthead
'times for one' is the definition.
Although both the answer and definition are singular nouns, I cannot see how one could define the other.
'premium as the adverts showcasing' is the wordplay.
'MASTHEAD' is hidden within the letters.
However, I am unsure how the hidden word is indicated.
'the' acts as a link.
Can you help me to learn more?
(Other definitions for masthead that I've seen before include "Top of paper's front page" , "flag" , "Title of a newspaper printed at the top of the front page" , "Name of paper at top of front page" , "Times title here?" .)