Crossword Genius

Present time bad to muzzle press (9)

Ross

I believe the answer is:

immediate

I'm a little stuck... Click here to teach me more about this clue!

'present' is the definition.
(similar in meaning)

'time bad to muzzle press' is the wordplay.
I cannot quite see how this works, but
'time' could be 't' (abbreviation) and 't' is present in the answer.
'press' could be 'media' (I've seen this before) and 'media' is found within the answer.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for immediate that I've seen before include "on the spot" , "Involving no delay" , "Present" , "Instantaneous" , "Direct" .)

I've seen this clue in The Sun.
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