Crossword Genius

Price cuts made by discounter? (10)

Ross

I believe the answer is:

reductions

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'price cuts' is the definition.
The answer and definition can be both acts as well as being plural nouns.
Maybe there's a link between them I don't understand?

'made by discounter?' is the wordplay.
'made by' indicates an anagram (another word made by the same letters).
'discounter' with letters rearranged gives 'REDUCTIONS'.

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