Crossword Genius

Price of nuts up -- period (6)

Ross

I believe the answer is:

damage

'price' is the definition.
('damage' can be a synonym of 'price')

'nuts up period' is the wordplay.
'nuts' becomes 'mad' (I've seen this in other clues).
'up' says the letters should be written in reverse (in down clue: letters go upwards).
'period' becomes 'age' (I've seen this before**).
'mad' in reverse letter order is 'dam'.
'dam'+'age'='DAMAGE'

'of' is the link.

(Other definitions for damage that I've seen before include "Harm, injury" , "Detrimental effect" , "Physical harm" , "Deface, harm" , "Impair or cause injury to" .)

I've seen this clue in The Telegraph.
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