Crossword Genius

Price reduction (8)

Ross

I think it could be either:

discount

markdown

'price reduction' is the definition.
(I know that price reduction can be written as discount)

This is all the clue.

(Other definitions for discount that I've seen before include "Ignore - price reduction" , "Reduction in cost" , "Disregard; cost cut" , "Do tunics attract reduction in price?" , "Deduction granted on payment" .)

I've seen this clue in The Mirror, The Sun and the Sydney Morning Herald.
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