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Prime Minister would vote for emergency appeal (6)

Ross

I believe the answer is:

mayday

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'emergency appeal' is the definition.
The definition and answer can be both related to communication as well as being singular nouns.
Perhaps there's an association between them I don't understand?

'prime minister would vote for' is the wordplay.
'prime minister' becomes 'may' (I've seen this in other clues).
'would' becomes 'd' (as in 'we'd' - 'we would').
'vote for' becomes 'ay' (I can't justify this - if you can you should give a lot more credence to this answer).
'may'+'d'+'ay'='MAYDAY'

Can you help me to learn more?

(Other definitions for mayday that I've seen before include "Bank holiday - distress signal" , "International radio distress signal" , "Request for help" , "I'm in trouble" , "When the workers celebrate" .)

I've seen this clue in The Independent.
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