Crossword Genius

Priority for egotist suffering from dual personality that goes viral? (4)

Ross

I believe the answer is:

meme

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'priority for egotist suffering from dual personality that goes viral?' is the definition.
The definition suggests a singular noun which matches the answer.

This is all the clue.

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(Other definitions for meme that I've seen before include "online phenomenon" , "Behavioural trait" , "Cultural feature passed on by imitation" , "Image etc. that spreads rapidly on the Internet" , "Often trite image" .)

I've seen this clue in The Telegraph.
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