Crossword Genius

Produce from information age starts to take effect (8)

Ross

I believe the answer is:

generate

'produce' is the definition.
(generating is a kind of producing)

'information age starts to take effect' is the wordplay.
'information' becomes 'gen' (gen is a kind of information).
'age' becomes 'era' (I've seen this before).
'starts to' suggests taking the first letters.
The first letters of 'take effect' is 'te'.
'gen'+'era'+'te'='GENERATE'

'from' acts as a link.

(Other definitions for generate that I've seen before include "Beget" , "Produce with green tea" , "Produce, electricity say" , "Teenager (anag) - green tea (anag)" , "Make" .)

I've seen this clue in The Telegraph.
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