Crossword Genius

Product debut (6)

Ross

I believe the answer is:

launch

(Other definitions for launch that I've seen before include "Set (a boat) afloat" , "Propel on course, ship or rocket" , "starter?" , "Set a vessel afloat, often with champagne" , "Of ship, formally set afloat" .)

I've seen this clue in The Wall Street Journal.
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