Crossword Genius

Promotion intended to breathe heavily (4)

Ross

I believe the answer is:

puff

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This could be a double definition.

'promotion' is the first definition.
(I've seen this before)

'to breathe heavily' is the second definition.
(I've seen this in another clue)

'intended' acts as a link.
I am not very happy about this link. It may belong to one of the definitions.

Can you help me to learn more?

(Other definitions for puff that I've seen before include "Breathe in short gasps" , "pastry dessert" , "Short explosive burst of breath" , "Smoke - light pastry" , "Short blow (of smoke)" .)

I've seen this clue in the Sydney Morning Herald.
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