Crossword Genius

Promotion (11)

Ross

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4

10 11

'promotion' is the definition.
(I know that hype is a type of promotion)

This is all the clue.

(Other definitions for hype that I've seen before include "Misleadingly exaggerated publicity" , "Overdo promotion" , "Sales gimmickry" , "used by pusher?" , "Build up" .)

I've seen this clue in The Telegraph, The Mirror and The New York Times.
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