Provoke when seen, we hear (6)

I believe the answer is:

incite

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'provoke' is the definition.
(I know that incite is a more specific form of the action provoke)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for incite that I've seen before include "Provoke - stimulate" , "Provoke, set off" , "Encourage or stir up" , "Prompt" , "Provoke to action" .)

I've seen this clue in The Irish Independent.

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