Publication that once had the slogan "Si _ lit _ lit ___" (4)

I believe the answer is:

elle

(Other definitions for elle that I've seen before include "Ms MacPherson, supermodel" , "Fashion magazine - the French "She"" , "Is she in France" , "World's best-selling fashion magazine" , "French word for 'she'" .)

I've seen this clue in The New York Times.

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Publication that once had the slogan "Si ___ lit ___ lit ___" (4)

Publication that once had the slogan "Si _ lit _ lit ___" (4)