Crossword Genius

Publicise irregular spot (6)

Ross

I believe the answer is:

splash

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'spot' is the definition.
(both can mean a splodge or blot)

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for splash that I've seen before include "Effect of fall into water" , "Dash with liquid" , "Bright patch of colour; fall in drops" , "Cause liquid to fly about in drops" , "Big newspaper feature" .)

I've seen this clue in The Times.
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