Publicist's focus (5)
I believe the answer is:
image
(Other definitions for image that I've seen before include "Picture; simile" , "Figure (of speech?)" , "Portrait, picture" , "Mental or physical representation" , "Reflection" .)
I believe the answer is:
image
(Other definitions for image that I've seen before include "Picture; simile" , "Figure (of speech?)" , "Portrait, picture" , "Mental or physical representation" , "Reflection" .)