Publicity (4)
I believe the answer is:
hype
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">publicity</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I know that hype is a type of publicity)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for hype that I've seen before include "Sales gimmickry" , "Plug" , "Shrewd publicity" , "racket" , "Overblown publicity" .)