Crossword Genius

Publicity (4)

Ross

I believe the answer is:

hype

'publicity' is the definition.
(I know that hype is a type of publicity)

This is the entire clue.

(Other definitions for hype that I've seen before include "Sales gimmickry" , "Plug" , "Shrewd publicity" , "racket" , "Overblown publicity" .)

I've seen this clue in the Penny Press, the Evening Standard, The Mirror and The Telegraph.
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