Publicity material has right look reportedly (10)
I believe the answer is:
propaganda
'publicity material' is the definition.
(I've seen this before)
I can't explain the rest of the clue.
Can you help me to learn more?
(Other definitions for propaganda that I've seen before include "organised spread of information" , "Goebbels' responsibility" , "publicity material" , "Hype" , "Indoctrination" .)