Crossword Genius

Publicity that might kill you (8)

Ross

I believe the answer is:

exposure

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'publicity' is the definition.
(I've seen this before)

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for exposure that I've seen before include "public attention" , "illness caused by cold" , "Revelation (of something secret)" , "Openness" , "Unveiling" .)

I've seen this clue in The Irish Times.
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