Record increases, not much at first, lead to offers of savings (9)
I believe the answer is:
discounts
'savings' is the definition.
The answer and definition can be both acts as well as being plural nouns.
Perhaps there's a link between them I don't understand?
'record increases not much at first lead to offers of' is the wordplay.
I cannot quite see how this works, but
'record' could be 'disc' (eg a CD, compact disc) and 'disc' is found in the answer.
'not' could be 'nt' (synonyms) and 'nt' is found within the answer.
'of' could be 'o' and 'o' is present in the answer.
The remaining letters 'us' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...
Can you help me to learn more?
(Other definitions for discounts that I've seen before include "sales offers?" , "Takes no notice" .)