Record player with brand label (10)
I believe the answer is:
stereotype
'label' is the definition.
(a stereotype is a reductive label)
'record player with brand' is the wordplay.
'record player' becomes 'stereo' (I've seen this before).
'with' is a charade indicator (letters next to each other).
'brand' becomes 'type'.
'stereo'+'type'='STEREOTYPE'
(Other definitions for stereotype that I've seen before include "Widely held fixed image or idea" , "model" , "received idea?" , "Typecast" , "Spring back (in fear)" .)