Crossword Genius

Red paper out of very fashionable company (5)

Ross

I believe the answer is:

prada

'fashionable company' is the definition.
(Prada is a fashion house)

'red paper out of very' is the wordplay.
'red paper' becomes 'pravda' (newspaper of the Communist Party in the USSR).
'out of' is a deletion indicator.
'very' becomes 'v' (abbreviation).
'pravda' with 'v' taken out is 'PRADA'.

(Other definitions for prada that I've seen before include "Milan outfit" , "Design house" .)

I've seen this clue in The Guardian.
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