Crossword Genius

Reflect on purpose of shop rebuke (10)

Ross

I believe the answer is:

deliberate

'reflect on purpose' is the definition.
'deliberate' can be an answer for 'reflect' (deliberating is a kind of reflecting). I am unsure of the 'on purpose' bit.

'shop rebuke' is the wordplay.
'shop' becomes 'deli' (deli is a kind of shop).
'rebuke' becomes 'berate' (synonyms).
'deli'+'berate'='DELIBERATE'

'of' acts as a link.

(Other definitions for deliberate that I've seen before include "Done intentionally" , "Done consciously" , "debate" , "Taking careful thought" , "Ponder" .)

I've seen this clue in The Guardian.
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