Regularly-screened live reality reels bringing in capital with profit (11)

I believe the answer is:

lucratively

I'm a little stuck... Click here to teach me more about this clue!

'reality reels bringing in capital with profit' is the definition.
I can't tell whether this defines the answer.

'regularly-screened live' is the wordplay.
I cannot quite see how this works, but
an anagram of 'live' is 'ivel' which is present in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

I've seen this clue in The Times.

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