Reluctant to give a fortune for a hotel (4)
I believe the answer is:
loth
'reluctant' is the definition.
(if you are loth to do something you are reluctant)
'a fortune for a hotel' is the wordplay.
'a fortune' becomes 'lot' (as in a person's lot in life).
'for' is a charade indicator (letters next to each other).
'a hotel' becomes 'h' (phonetic alphabet: alpha, bravo, charlie etc.).
'lot'+'h'='LOTH'
'to give' is the link.
(Other definitions for loth that I've seen before include "Reluctant, unwilling" , "Not keen" , "Reluctant or disinclined" , "Unwilling to obey" , "Reluctant or averse" .)