Crossword Genius

Remember being bored by regressive viral image? (4)

Ross

I believe the answer is:

meme

I'm a little stuck... Click here to teach me more about this clue!

'image?' is the definition.
Both the definition and answer are singular nouns.
Perhaps there's a link between them I don't understand?

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for meme that I've seen before include "online phenomenon" , "Cultural feature passed on by imitation" , "Image etc. that spreads rapidly on the Internet" , "Concept that spreads rapidly on the Internet" , "Cultural belief that assumes a life of its own" .)

I've seen this clue in The Irish Times.
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