Crossword Genius

Rent is increased, we hear (4)

Ross

I believe the answer is:

hire

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'rent' is the definition.
(rent can mean to hire something out)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for hire that I've seen before include "Charter, employ" , "Pay to use something" , "Engage; rent" , "Payment for use" , "Engage (taxi)" .)

I've seen this clue in The Mirror.
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