Reportedly starter's in shade (5)

I believe the answer is:

khaki

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'shade' is the definition.
(I know that khaki is a shade)

I don't understand the rest of the clue.

(Other definitions for khaki that I've seen before include "Dull brown colour" , "Dust-coloured" , "Drab military colour" , "Sand-coloured" , "Military clothes" .)

I've seen this clue in The Guardian.

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