Reproach for some kitsch ideas (5)
I believe the answer is:
chide
'reproach' is the definition.
(thesaurus)
'some kitsch ideas' is the wordplay.
'some' says the answer is hidden in the clue (some of the parts of the word are used).
'CHIDE' can be found hidden inside 'kitsch ideas'.
'for' acts as a link.
(Other definitions for chide that I've seen before include "Reprove" , "Rebuke, scold" , "Seeing scold" , "lecture" , "Tell off" .)