Reroute, as traffic
I believe the answer is:
divert
'reroute as traffic' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for divert that I've seen before include "Turn something from its normal course" , "offer entertainment" , "Amuse or cause to change direction" , "Go out of one's way" , "Deflect; entertain" .)