Crossword Genius

Restrained salesmanship (4,4)

Ross

I believe the answer is:

soft sell

(Other definitions for soft sell that I've seen before include "Subtle marketing method" , "Gentle persuasion" , "Suggestive or persuasive advertising" , "Subtle persuasion" , "Subtly persuasive form of marketing" .)

I've seen this clue in The Mirror.
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