Crossword Genius

Result of too much demand? Er, possibly! (8)

Ross

I believe the answer is:

shortage

I'm a little stuck... Click here to teach me more about this clue!

'result of too much demand?' is the definition.
'shortage' can be an answer for 'demand?' (shortage is a kind of demand). I'm unsure of the 'result of too much' bit.

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for shortage that I've seen before include "Dearth, lack" , "famine" , "Lack, deficiency" , "Want" , "Horse tag (anag.)" .)

I've seen this clue in The Times.
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