Crossword Genius

Reveal more appropriate place to shop (9)

Ross

I believe the answer is:

outfitter

'to shop' is the definition.
(I've seen this before)

'reveal more appropriate' is the wordplay.
'reveal' becomes 'out' (outing is a kind of revealing).
'more appropriate' becomes 'fitter' ('fit' can be similar in meaning to 'appropriate').
'out'+'fitter'='OUTFITTER'

'place' acts as a link.

(Other definitions for outfitter that I've seen before include "Seller of men's clothing" , "One dealing in clothing" , "Clothier" , "Men's clothing shop" , "Seller of clothes" .)

I've seen this clue in The Times.
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