Rhubarb jams? (6)

I believe the answer is:

sticks

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'rhubarb jams?' is the definition.
The answer and definition can be both acts as well as being plural nouns.
Perhaps you can see an association between them that I can't see?

This is all the clue.

Can you help me to learn more?

(Other definitions for sticks that I've seen before include "Refuses to move" , "Stands" , "Glues" , "Twigs or thin branches of a tree" , "basic furniture" .)

I've seen this clue in The Globe and Mail.

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