Right - always represent value and ring (11)
I believe the answer is:
reverberate
'ring' is the definition.
('reverberate' can be a synonym of 'ring')
'right always represent value' is the wordplay.
'right' becomes 'r' (common abbreviation).
'always' becomes 'ever' ('ever' can be a synonym of 'always').
'represent' becomes 'be' (being is a kind of representing).
'value' becomes 'rate' ('rate' can be a synonym of 'value').
'r'+'ever'+'be'+'rate'='REVERBERATE'
'and' is the link.
(Other definitions for reverberate that I've seen before include "ring" , "Echo loudly" , "boom" , "Resound" , "Echo around" .)