Crossword Genius

Right on the map (4)

Ross

I believe the answer is:

east

I'm a little stuck... Click here to teach me more about this clue!

'right on the map' is the definition.
(I've seen this in another clue)

'on the map' is the wordplay.
'on' means one lot of letters go next to another.
'the' becomes 't' (the is pronounced as a 't' sound in some dialects).
'map' becomes 'eas' (I can't justify this - if you can you should believe this answer much more).
't' after 'eas' is 'EAST'.

Can you help me to learn more?

(Other definitions for east that I've seen before include "Direction of the rising sun" , "Asia" , "Ninety degree bearing" , "course" , "major point" .)

I've seen this clue in the Evening Standard and the Newsday.
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