Crossword Genius

Ring Tech Shop Unlimited (4)

Ross

I believe the answer is:

echo

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'ring' is the definition.
(synonyms)

'tech shop unlimited' is the wordplay.
'tech' becomes 'ec' (I am not sure about this - if you are sure you should believe this answer much more).
'unlimited' says to take the centre (discard the edges or 'limits' of the word).
The centre of 'shop' is 'ho'.
'ec'+'ho'='ECHO'

Can you help me to learn more?

(Other definitions for echo that I've seen before include "'Greek nymph, she pined away until only her voice remained (4)'" , "Sound returning some moments later" , "Bounced sound" , "A natural sound reflection" , "The distant sound" .)

I've seen this clue in the Sydney Morning Herald.
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