Crossword Genius

Rising river in US city wanting attention (5)

Ross

I believe the answer is:

needy

'wanting attention' is the definition.
(I've seen this before)

'rising river in us city' is the wordplay.
'rising' says the letters should be written backwards (going up in a down clue).
'river' becomes 'dee' (River Dee).
'in' indicates putting letters inside.
'us city' becomes 'ny' (I've seen this in other clues**).
'dee' backwards is 'eed'.
'eed' going within 'ny' is 'NEEDY'.

(Other definitions for needy that I've seen before include "Distressed" , "Wanting attention" , "Craving attention" , "Impecunious" , "badly craving affection" .)

I've seen this clue in The Telegraph.
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