Crossword Genius

Rob's dog ignoring parent (5)

Ross

I believe the answer is:

stiff

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'parent' is the definition.
The definition and answer can be both people as well as being singular nouns.
Perhaps they are linked in a way I don't understand?

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for stiff that I've seen before include "Not giving" , "Starched, rigid" , "Formal" , "Not easily bent" , "Awkward" .)

I've seen this clue in The Independent.
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