Crossword Genius

Rub it in (5)

Ross

I believe the answer is:

gloat

'rub it in' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for gloat that I've seen before include "Show malicious smugness" , "Look triumphant" , "Smugly look on another's misfortune" , "Exult maliciously" , "Look like the cat who got the cream" .)

I've seen this clue in The New York Times and the LA Times.
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