Crossword Genius

Rubbed mad sages the wrong way (8)

Ross

I believe the answer is:

massaged

I'm a little stuck... Click here to teach me more about this clue!

'rubbed' is the definition.
The definition and answer can be both to do with contact as well as being past participle verbs.
Maybe there's an association between them I don't understand?

'mad sages the wrong way' is the wordplay.
'the wrong way' is an anagram indicator (I've seen this in other clues).
'mad'+'sages'='madsages'
'madsages' is an anagram of 'MASSAGED'.

Can you help me to learn more?

(Other definitions for massaged that I've seen before include "treated by hand" , "given rub" , "Statistically manipulated" , "Rubbed, manipulated" , "Rubbed and kneaded the body" .)

I've seen this clue in The Hindu.
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