Crossword Genius

Ruddy price rise - possibly a rip off! (6)


I believe the answer is:


I'm a little stuck... Click here to teach me more about this clue!

'ruddy' is the definition.
(I know that ruddy can be written as cerise)

'price rise possibly a rip off' is the wordplay.
'CERISE' is hidden in amongst the letters.
But, I'm uncertain how this is indicated.

Can you help me to learn more?

(Other definitions for cerise that I've seen before include "Bright cherry-red colour" , "Deep red colour" , "'E cries at the colour red" , "Reddish-pink colour" , "Light clear red" .)

I've seen this clue in the Evening Standard.
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