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Rude, me? Wrong. Modest and shy (6)

Ross

I believe the answer is:

demure

'modest and shy' is the definition.
(I've seen this before)

'rude me? wrong' is the wordplay.
'wrong' indicates anagramming the letters.
'rude'+'me'='rudeme'
'rudeme' anagrammed gives 'DEMURE'.

(Other definitions for demure that I've seen before include "Affectedly modest or shy" , "Affectedly quiet and serious" , "Miss --- Regrets, song" , "Rather shy" , "(Affecting to be) quiet and modest" .)

I've seen this clue in the Sydney Morning Herald.
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