Rudeness, insolence (12)
I believe the answer is:
impertinence
This clue is a double definition.
'rudeness' is the first definition.
(I know that impertinence is a type of rudeness)
'insolence' is the second definition.
(synonyms)
(Other definitions for impertinence that I've seen before include "Rudeness" , "Lack of respect" , "Insolence" , "cheek or lip" , "Disrespectful behaviour" .)