Rules do apply to the pilgrimage town (7)

I believe the answer is:

lourdes

(Other definitions for lourdes that I've seen before include "Shrine in SW France" , "Lured so to revered shrine in south of France" , "It offers hope to the sick" , "French pilgrimage site" , "St Bernadette's town" .)

I've seen this clue in The Irish Times.

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