Crossword Genius

Run into sand hole (6)

Ross

I believe the answer is:

breach

I'm a little stuck... Click here to teach me more about this clue!

'hole' is the definition.
(thesaurus)

'run into sand' is the wordplay.
I cannot quite see how this works, but
'run' could be 'r' (cricket abbreviation) and 'r' is found in the answer.
The remaining letters 'beach' is a valid word which might be clued in a way I don't see.
This may be the basis of clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for breach that I've seen before include "part of firearm, say" , "Severance" , "Fissure" , "Break (in a wall, etc)" , "Failure to carry out promise etc" .)

I've seen this clue in The Hindu.
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