Crossword Genius

Run into, say, Kelly’s artistic style (5)

Ross

I believe the answer is:

genre

I'm a little stuck... Click here to teach me more about this clue!

'artistic style' is the definition.
(eg a film genre)

'run into say kelly's' is the wordplay.
I cannot quite see how this works, but
'run' could be 'r' (cricket abbreviation) and 'r' is found within the answer.
'kelly' could be 'gene' (I've seen this in another clue) and 'gene' is found in the leftover letters.
No letters remain.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for genre that I've seen before include "Writing style" , "class" , "Literary or artistic type or style" , "Category of literature" , "Style of work" .)

I've seen this clue in The Times.
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