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Ruse (4)

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4

5 8 9

'ruse' is the definition.
(both can mean a trick or scheme)

This is all the clue.

(Other definitions for ploy that I've seen before include "Ruse, stratagem" , "Game manoeuvre" , "Cunning manoeuvre to gain advantage" , "Ruse or gimmick" , "Cunning tactic" .)

I've seen this clue in the LA Times, the Evening Standard and the USA Today.
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